Privacy Policy

Effective Date: 15-01-2025

At Bhartiya Naari Fashion (hereinafter referred to as “we,” “us,” or “our”), we are committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy outlines how we collect, use, store, share, and protect your personal information when you visit or make a purchase from bhartiyanaarifashion.in (the “Website”). It also explains your rights with respect to your personal data and how you can exercise them.

By using our Website and services, you consent to the collection, use, and sharing of your personal information as described in this Privacy Policy. If you disagree with any part of this policy, we advise you not to use our Website.

1. Information We Collect

We collect both personal and non-personal information when you interact with our Website.

Personal Information

When you make a purchase or register an account with us, we collect personal information such as:

  • Name
  • Email address
  • Shipping address
  • Billing address
  • Phone number
  • Payment details including:
    • Credit/debit card information
    • UPI (Unified Payments Interface) details
    • Net banking information
    • Wallet payments (if applicable)

Non-Personal Information

We also collect non-personal information such as:

  • Browser type
  • Device information
  • IP address
  • Pages visited
  • Date and time of access

This data is used to enhance the user experience and improve the functionality of the Website.

2. How We Use Your Data

We use your personal information for the following purposes:

  • Order Processing: To process and fulfill your orders, including payment and delivery.
  • Customer Support: To respond to your inquiries and provide assistance.
  • Marketing and Communication: To send you promotional emails, newsletters, and updates about new products or sales, provided you have consented to receive such communications.
  • Website Improvement: To analyze user behavior and improve the performance and functionality of the Website.

3. Legal Basis for Data Processing

We process your personal data based on the following legal grounds, in accordance with applicable data protection laws:

  • Consent: You have provided consent for us to use your personal data for specific purposes, such as marketing communications.
  • Contractual Necessity: We process your personal data to fulfill our contract with you, such as processing your orders and providing customer support.
  • Legal Obligation: We may process personal data to comply with legal requirements, such as tax laws or fraud prevention.
  • Legitimate Interests: We may process personal data based on our legitimate business interests, provided such interests do not override your rights and freedoms.

4. Data Sharing and Disclosure

We may share your personal data with the following third parties:

  • Payment Processors: To process payments and prevent fraud.
  • Delivery Partners: To deliver products to the shipping address you provide.
  • Service Providers: Third-party vendors who assist us in providing services such as email marketing, data analysis, and customer support.
  • Legal Compliance: We may disclose personal data to comply with legal obligations or protect our legal rights.

We will never sell, rent, or lease your personal data to third parties.

5. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law. After this period, we will securely delete or anonymize your personal data.

6. Security of Your Data

We use industry-standard security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure servers, and access control mechanisms.

However, please be aware that no method of data transmission over the internet or electronic storage is 100% secure, and while we strive to protect your personal information, we cannot guarantee its absolute security.

7. Your Rights Regarding Personal Data

As a user, you have the following rights regarding your personal data:

  • Right to Access: You have the right to request a copy of the personal data we hold about you.
  • Right to Rectification: You can request that we correct any inaccurate or incomplete personal data.
  • Right to Erasure: You have the right to request the deletion of your personal data, subject to certain legal exceptions.
  • Right to Restrict Processing: You can request that we restrict the processing of your personal data in certain circumstances.
  • Right to Object: You can object to the processing of your personal data, particularly for marketing purposes.
  • Right to Data Portability: You have the right to request your personal data in a structured, commonly used, and machine-readable format.
  • Right to Withdraw Consent: If you have given consent for the processing of your personal data, you can withdraw it at any time.

To exercise any of these rights, please contact us at bhartiyanaarifashion@gmail.com.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your experience on our Website. Cookies are small files stored on your device that help us remember your preferences and track user behavior on our Website.

You can manage or disable cookies through your browser settings, but please note that some features of our Website may not function properly if cookies are disabled.

9. Cross-Border Data Transfers

If we transfer your personal data outside of India, we will ensure that appropriate safeguards are in place to protect your data in compliance with applicable data protection laws.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. Any changes will be posted on this page, and the “Effective Date” at the top will be updated accordingly.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal data.

11. Contact Information

If you have any questions or concerns about this Privacy Policy or how we process your personal data, please contact us at:

  • Email: bhartiyanaarifashion@gmail.com
  • Business Address: Plot No.- 51/483, Khata No. 167/187, Bijayanagar, Gania, Nayagarh, Odisha, India, Pin Code- 752085
  • Operational Address: Plot No.- LB/214, Bhimatangi Housing Colony, Bhubaneswar, Odisha, India, Pin Code- 751002

By using our Website, you acknowledge that you have read and understood this Privacy Policy and agree to the collection and use of your information as described.

This Privacy Policy ensures compliance with the Personal Data Protection Bill, 2019 (PDP Bill) and aligns with best practices for user privacy and data protection under Indian law.